Welcome back!
Today, I went shopping at Trader Joe’s.
As usual, I stopped by the live display in the back of the store and poured myself a free sample of the coffee of the day.
It was so good that I decided I would have to buy some. So, I headed for the coffee section…
For those of you that aren’t aware; Trader Joe’s has a nice variety of quality coffees.
The coffee of the day was not only delicious, but it was also Fair trade and organic. These are two very important qualities that I look for when purchasing coffee and tea.
This coffee had all of the attributes that I look for in coffee, but there was one more endearing quality that has caused me to write a blog post about it…
This coffee was produced by a group of women who are part of the Cafe Femenino Foundation.
The mission of the Cafe Femenino Foundation is to enhance the lives of women and children in coffee producing communities throughout the world.
Why Is This Important To Me?
The main focus of my business is to enhance the lives of women and their families through education and empowerment.
I drink coffee everyday. If I can make a difference in the lives of women and children through the simple act of buying a particular brand of coffee… you better believe I will do it.
This is similar to supporting local farmers by purchasing produce at Farmer’s Markets.
The Story of the Cafe Femenino Foundation
The story began with 464 women in Northern Peru in 2004. At the first gathering of Women Coffee Producers a new ” idea separating their coffee from the rest of the production” was proposed. This concept was conceived through the combined efforts of PROASSA, CICAP, CECANOR, and the women themselves searching for ideas that would improve the conditions of their lives.
These women represent new century pioneers. Theirs is the story of women not just in the rural communities in Peru, but of women throughout developing nations. Many of these women have no rights, have been abandoned and are abused. Many are alone with children and no income. Even with little or no self esteem left, they continue to hold out hope for a better life. Read More…
This story is about hope, but the story must be shared.
The Café Femenino Foundation supports this circle of hope. The women produce the coffee. Their consumers donate to the Foundation. The Foundation completes the circle by providing grants to worthy projects and programs that enhance the lives of all members of the coffee producing community.
We hope you share the story and the coffee, and become a part of an endeavor that can change the lives and future of women and families throughout developing nations. Cafe Femenino Foundation, Post Office Box 2187, Vancouver, WA 98668.
What Is Fair Trade Coffee?
You are a probably asking yourself: What is Fair Trade coffee and why is it important to me?
This is a question that cannot be answered in one sentence or one paragraph. For this reason, I have decided to write a separate post regarding Fair Trade coffee and tea and why they are important to you and I.
Let me know what your thoughts are regarding this subject.
I’d love to hear what you have to say.
Committed to your success,
Alexander Morentin, C.E.S.
Whole Foods Evangelist
My Fit Life
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